Washington Reporter Publics of Corporate Public Affairs Programs

@article{Grunig1983WashingtonRP,
  title={Washington Reporter Publics of Corporate Public Affairs Programs},
  author={James E. Grunig},
  journal={Journalism \& Mass Communication Quarterly},
  year={1983},
  volume={60},
  pages={603 - 614}
}
  • J. Grunig
  • Published 1 December 1983
  • Sociology
  • Journalism & Mass Communication Quarterly
F Public relations, in a broad sense, can be defined as communication between two kinds of systems-organizations and publics. An adequate theory of public relations, therefore, must beable to explain the communication behavior of both these systems. The research reported in this article is part of a program to develop a theory of the behavior of organizational publicshalf the public relations relationship. Thus far in the program, we have done research to identify publics for employee relations… 

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