Was this review helpful to you?: it depends! context and voting patterns in online content

@inproceedings{Sipos2014WasTR,
  title={Was this review helpful to you?: it depends! context and voting patterns in online content},
  author={Ruben Sipos and Arpita Ghosh and Thorsten Joachims},
  booktitle={WWW},
  year={2014}
}
When a website hosting user-generated content asks users a straightforward question - "Was this content helpful?" with one "Yes" and one "No" button as the two possible answers - one might expect to get a straightforward answer. In this paper, we explore how users respond to this question and find that their responses are not quite straightforward after all. Using data from Amazon product reviews, we present evidence that users do not make absolute, independent voting decisions based on… CONTINUE READING
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