Warm-Glow Giving and Freedom to Be Selfish

@article{Evren2013WarmGlowGA,
  title={Warm-Glow Giving and Freedom to Be Selfish},
  author={Ozgur Evren and Stefania Minardi},
  journal={Ethics eJournal},
  year={2013}
}
Warm-glow refers to other-serving behavior that is valuable for the actor per se, apart from its social implications. We provide axiomatic foundations for warm-glow by viewing it as a form of preference for larger choice sets driven by one's desire for freedom to act selfishly. Specifically, an individual who experiences warm-glow values the availability of selfish options even if she plans to act unselfishly. Our theory accommodates the empirical findings on motivation crowding out and… 
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