Wallflowers: Experimental Evidence of an Aversion to Standing Out

@article{Jones2013WallflowersEE,
  title={Wallflowers: Experimental Evidence of an Aversion to Standing Out},
  author={Daniel Jones and Sera Linardi},
  journal={Public Economics: Publicly Provided Goods eJournal},
  year={2013}
}
An extensive literature on reputation signaling in prosocial settings has focused on an intrinsic desire for positive reputation. In our paper, we provide experimental evidence that some individuals are averse to both positive and negative reputation and will therefore respond to visibility by signaling that they are an "average altruism type" relative to their audience. We formalize our hypotheses about "wallflower" behavior in a theoretical model. Our experimental results show that instead of… 

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