Corpus ID: 15551298

WHEN THE PERSONAL BECOMES POLITICAL: MITIGATING DAMAGE FOLLOWING SCANDALS

@inproceedings{Brenton2011WHENTP,
  title={WHEN THE PERSONAL BECOMES POLITICAL: MITIGATING DAMAGE FOLLOWING SCANDALS},
  author={Scott Brenton},
  year={2011}
}
  • Scott Brenton
  • Published 2011
  • Political Science
  • This study aims to assess the potency of smear campaigns in politics and whether damage can be mitigated. The main effects of and interactions between different types of scandals (adultery, misuse of public money/tax evasion & abuses of power), types of accounting strategies (excuse, justification, refusal & concession), and the gender of the politician are tested. Respondents evaluate the politicians in terms of perceptions of their integrity, persuasiveness and openness following the scandal… CONTINUE READING
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