Corpus ID: 10027341

WEB-BASED SHOPPING: CONSUMERS' ATTITUDES TOWARDS ONLINE SHOPPING IN NEW ZEALAND

@article{Shergill2005WEBBASEDSC,
  title={WEB-BASED SHOPPING: CONSUMERS' ATTITUDES TOWARDS ONLINE SHOPPING IN NEW ZEALAND},
  author={G. S. Shergill and Zhaobin Chen and Global Integration},
  journal={Journal of Electronic Commerce Research},
  year={2005},
  volume={6},
  pages={78}
}
The growing use of Internet in New Zealand provides a developing prospect for E-marketers. If E-marketers know the factors affecting online New Zealand buyers’ behaviour, and the relationships between these factors and the type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones, while retaining existent online customers. This paper is part of larger study, and focuses on factors which online New Zealand buyers keep in mind… Expand

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