• Corpus ID: 9341464

WEB 2 . 0 TECHNIQUES FOR SEARCH ENGINE OPTIMIZATION : TWO CASE STUDIES

@inproceedings{Malaga2009WEB2,
  title={WEB 2 . 0 TECHNIQUES FOR SEARCH ENGINE OPTIMIZATION : TWO CASE STUDIES},
  author={Ross A. Malaga},
  year={2009}
}
Search engine optimization (SEO) is a process that seeks to achieve a high ranking in the search engine results for certain search words or phrases. This process typically involves making certain changes to a site, as well as acquiring links from other sites. One aspect of SEO that has begun to receive much attention by practitioners is the use of Web 2.0 sites and technologies. Knowledgeable practitioners are beginning to use Web 2.0 to achieve multiple high search engine rankings for a chosen… 
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