WAR: Weighted Association Rules for Item Intensities

  title={WAR: Weighted Association Rules for Item Intensities},
  author={Wei Wang and Jiong Yang and Philip S. Yu},
  journal={Knowledge and Information Systems},
In this paper, we extend the traditional association rule problem by allowing a weight to be associated with each item in a transaction to reflect the interest/intensity of each item within the transaction. In turn, this provides us with an opportunity to associate a weight parameter with each item in a resulting association rule; we call them weighted association rules (WAR). One example of such a rule might be 80% of people buying more than three bottles of soda will also be likely to buy… CONTINUE READING

From This Paper

Figures, tables, results, connections, and topics extracted from this paper.
0 Extracted Citations
35 Extracted References
Similar Papers