Voting with your pocketbook - a stochastic model of consumer boycotts


This paper presents a model of consumer boycotts where the discrete choices of concerned consumers are represented as a stochastic processes. Boycotts are interpreted as a form of voting where consumers are trying to shape the behavior of firms.We solve for the limiting distribution of the process and analyze its properties. We then discuss how the model… (More)
DOI: 10.1016/j.mcm.2008.05.043


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