Voters and leaders in the mirror of politics: similarity in personality and voting choice in Italy and Spain.

Abstract

Relations between voting choice and similarity in traits between voters and political candidates are examined in two studies. The first study was conducted in Spain, where the personalities of Mariano Rajoy and José Luis Rodríguez Zapatero were assessed. The second study was conducted in Italy, where the politicians assessed were Walter Veltroni and Silvio… (More)
DOI: 10.1080/00207594.2010.551124

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