Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory

@inproceedings{Smith2014VolunteerTG,
  title={Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory},
  author={Victoria Louise Smith and Xavier Font},
  year={2014}
}
Volunteer tourism has been heavily criticised for its negative consequences on destinations and volunteers, often the direct result of unrealistic demand-led marketing and lack of consideration for the environmental and social costs of host communities. While some industry participants have responded through adherence to best practice, little information or support is available about how to responsibly market volunteer tourism. This research uses an online content analysis based on the… CONTINUE READING

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