Visual displays: the highlighting paradox.

@article{Fisher1989VisualDT,
  title={Visual displays: the highlighting paradox.},
  author={Donald L. Fisher and Keah Choon Tan},
  journal={Human factors},
  year={1989},
  volume={31 1},
  pages={17-30}
}
Office computer users view well over a billion displays in a given year. The savings of only a fraction of a second in the time it takes users to process each display can potentially lead to enormous time and cost savings. In recent research investigators have shown that on average subjects are quicker to find a target option in a highlighted display than in a display without highlighting. Paradoxically, in related research other investigators have shown that subjects are slower to find a… CONTINUE READING
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