Visual cortex activity predicts subjective experience after reading books with colored letters

@article{Colizoli2016VisualCA,
  title={Visual cortex activity predicts subjective experience after reading books with colored letters},
  author={Olympia Colizoli and Jaap M. J. Murre and H. Steven Scholte and Daniel M. van Es and Romke Rouw},
  journal={Neuropsychologia},
  year={2016},
  volume={88},
  pages={15-27}
}
One of the most astonishing properties of synesthesia is that the evoked concurrent experiences are perceptual. Is it possible to acquire similar effects after learning cross-modal associations that resemble synesthetic mappings? In this study, we examine whether brain activation in early visual areas can be directly related to letter-color associations acquired by training. Non-synesthetes read specially prepared books with colored letters for several weeks and were scanned using functional… CONTINUE READING
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