Visual attention to television programs with a second-screen application

@inproceedings{Holmes2012VisualAT,
  title={Visual attention to television programs with a second-screen application},
  author={Michael E. Holmes and Sheree Josephson and Ryan E. Carney},
  booktitle={ETRA},
  year={2012}
}
This study examined participants' visual attention via eye-movement patterns as they watched two television shows---one a drama, the other a documentary---while interacting with synchronized second-screen applications introduced in spring 2011. The second screen garnered considerable visual attention, about 30% of the total viewing session. Visual attention went to the tablet screen even without a recent "push" of interactive content and without advertising content on the TV screen. However… CONTINUE READING
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