Visual Representation : Implications for Decision Making

  title={Visual Representation : Implications for Decision Making},
  author={Nicholas H. Lurie and Charlotte H. Mason},
A large number of visualization tools have been created to help decision makers understand increasingly rich databases of product, customer, sales force, and other types of marketing information. This article presents a framework for thinking about how visual representations are likely to affect the decision processes or tasks that marketing managers and consumers commonly face, particularly those that involve the analysis or synthesis of substantial amounts of data. From this framework, the… CONTINUE READING
Highly Cited
This paper has 131 citations. REVIEW CITATIONS

From This Paper

Figures, tables, and topics from this paper.
74 Citations
81 References
Similar Papers


Publications citing this paper.
Showing 1-10 of 74 extracted citations

131 Citations

Citations per Year
Semantic Scholar estimates that this publication has 131 citations based on the available data.

See our FAQ for additional information.


Publications referenced by this paper.
Showing 1-10 of 81 references

The Craft of Information Visualization: Readings and Reflections

  • Ben Shneiderman
  • 2003
Highly Influential
4 Excerpts

An Experimental Evaluation of Graphical and Color-Enhanced Information Presentation,

  • Albert S. Dexter
  • Management Science,
  • 1985
Highly Influential
8 Excerpts

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,

  • Alba, Joseph, +5 authors Stacy Wood
  • Journal of Marketing,
  • 1997
Highly Influential
3 Excerpts

Prospect Theory: An Analysis of Decision Making

  • Amos Tversky
  • Under Risk,” Econometrica,
  • 1979
Highly Influential
3 Excerpts

Lands’ End Virtual Model,

  • Lands
  • (accessed January
  • 2006

Information Visualization for Business: Past & Future,

  • Brath, Richard, Mike Peters
  • DM Review,
  • 2005

Quantitative Evaluation of Alternative Food Signposting Concepts of Work

  • P. David
  • 2005

Decision Making in Information-Rich

  • Lurie, Nicholas
  • 2004

Similar Papers

Loading similar papers…