Visual Kei: Hybridity and Gender in Japanese Popular Culture

  title={Visual Kei: Hybridity and Gender in Japanese Popular Culture},
  author={Ken Mcleod},
  pages={309 - 325}
This article examines the Japanese pop music genre of visual kei, a genre marked by emphasis on elaborate visual display often involving cross-dressing of male band members. The genre, in addition, employs a variety of musical styles and influences that speaks to an underlying concept of hybridity in the construction of the visual and sonic image of both practitioners and consumers of the genre. In particular this article analyzes the practice of visual kei from the perspective of the bands and… Expand
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