Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of TimeZone.com

@article{Rothaermel2001VirtualIC,
  title={Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of TimeZone.com},
  author={Frank T. Rothaermel and Stephen S. Sugiyama},
  journal={Journal of Management},
  year={2001},
  volume={27},
  pages={297 - 312}
}
One potentially powerful way of organizing in the new Internet world is through the medium of the virtual Internet community. An effectively managed virtual community provides economic gains to the community organizer and to its members. We attempt to build theory grounded in the study of TimeZone.com, a virtual Internet community devoted to wristwatch hobbyists and enthusiasts. We argue that a member’s off-site communication, experience, perceived value of site management, content, and… 
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