Virtual gifts and guanxi: supporting social exchange in a chinese online community

  title={Virtual gifts and guanxi: supporting social exchange in a chinese online community},
  author={Jiang Yang and Mark S. Ackerman and Lada A. Adamic},
Significant cultural differences persist between East and West. Software systems that have been proven to operate efficiently within one culture can fail in the context of the other, especially if they are intended to support rich social interactions. In this paper we demonstrate how a virtual currency system, not unlike ones employed by many US-based websites, evolved within a thriving Chinese online forum into an essential medium for extremely diverse and culturally specific social exchange… CONTINUE READING
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