Virtual communities come of age: Parallel service, value, and propositions offered in communal online space

@inproceedings{Laing2011VirtualCC,
  title={Virtual communities come of age: Parallel service, value, and propositions offered in communal online space},
  author={Angus Laing and Debbie Isobel Keeling and Terry Newholm},
  year={2011}
}
Abstract The Internet has opened up new virtual communal spaces for consumers to congregate and address issues of mutual interest. Such virtual communities of interest offer consumers the opportunity to exchange experiential and technical information relating to their shared field of interest. Of the sectors in which virtual communities of interest have emerged, health care has witnessed a proliferation of condition-related communities. Providing health care consumers with the opportunity to… CONTINUE READING

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