Virtual Worlds as Collaborative Innovation and Knowledge Platform

@article{Fller2012VirtualWA,
  title={Virtual Worlds as Collaborative Innovation and Knowledge Platform},
  author={Johann F{\"u}ller and Julia Mueller and Katja Hutter and Kurt Matzler and Julia Hautz},
  journal={2012 45th Hawaii International Conference on System Sciences},
  year={2012},
  pages={1003-1012}
}
To keep up the pace of innovation organizations need to open the innovation process to all organizational members. Virtual worlds enable a new way to connect globally dispersed employees to jointly contribute to the company's innovation process. To explore the potential and current usage of virtual worlds as collaborative innovation platforms, we conducted a qualitative study at IBM. We interviewed IBM employees belonging to a special work group called "Web 2.0/virtual worlds" in order to gain… CONTINUE READING

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