Virtual Synchronous Encounters of Knowledge Sharing and Their Impact on Cultural Change

  • Alina Greena Orna, Esther Braininec, Israel a alina
  • Published 2004
A virtual synchronous discussion group was used as a solution for an urgent business need. It involved new behaviors and new learning methods in the organization. This change evolved into a much larger scale change across the organization, which resulted in significant cultural changes. The case is analyzed from the perspective of continuous change and… CONTINUE READING