Virtual Store Layout Effects on Consumer Behaviour: Applying an Environmental Psychology Approach in the Online Travel Industry

@article{Manganari2011VirtualSL,
  title={Virtual Store Layout Effects on Consumer Behaviour: Applying an Environmental Psychology Approach in the Online Travel Industry},
  author={Emmanouela E. Manganari and George J. Siomkos and Irini Rigopoulou and Adam P. Vrechopoulos},
  journal={Internet Res.},
  year={2011},
  volume={21},
  pages={326-346}
}
Purpose – The purpose of this paper is to examine the virtual store layout's perceived ease of use effects on consumer behaviour and the perceived differences of two layout patterns most commonly used in air travel web sites (i.e. grid and freeform layout).Design/methodology/approach – Data were collected through a laboratory experiment from a total of 241 students at a business school. [] Key Result However, findings imply that layout pattern affects perceived pleasure and not ease of use in the…
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