Virtual Cultivation: Online Worlds, Offline Perceptions
@article{Williams2006VirtualCO, title={Virtual Cultivation: Online Worlds, Offline Perceptions}, author={D. Williams}, journal={Journal of Communication}, year={2006}, volume={56}, pages={69-87} }
The first longitudinal, controlled experiment of a video game explored the presence of cultivation effects due to play. Over the course of 1 month, participants in an online game changed their perceptions of real-world dangers. However, these dangers only corresponded to events and situations found in the game world, not other real-world crimes. This targeted finding is at odds with the broader spreading activation postulated by some cultivation researchers. The results, their implications for… CONTINUE READING
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