Corpus ID: 52245351

Viral coefficient – Unveiling the Holy Grail of online marketing

@inproceedings{Salminen2018ViralC,
  title={Viral coefficient – Unveiling the Holy Grail of online marketing},
  author={Joni Salminen and Aarni Hyt{\"o}nen},
  year={2018}
}
  • Joni Salminen, Aarni Hytönen
  • Published 2018
  • In this paper, we tackle some shortcomings of viral marketing models: (1) lack of time component, (2) lack of carrying capacity, and (3) duplicate problem. Our model is based on invitations sent by individuals to one another in a finite social network and can be used to determine the viral growth of visitors in a website at a specific time. By using logistic function and basic theory of finance, the model focuses on website visits that are easily measurable, discrete events, and constitute the… CONTINUE READING
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