Violence and sex in television programs do not sell products in advertisements.

  title={Violence and sex in television programs do not sell products in advertisements.},
  author={Brad J. Bushman},
  journal={Psychological science},
  volume={16 9},
Adults (N = 336) 18 to 54 years old watched a television program containing violence, sex, both violence and sex, or no violence and sex. Programs were shown in a comfortable room containing padded chairs and tasty snacks. Each program contained the same 12 ads. Embedding an ad in a program containing violence or sex reduced (a) viewers' likelihood of remembering the advertised brand, (b) their interest in buying that brand, and (c) their likelihood of selecting a coupon for that brand. These… CONTINUE READING

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