Viewing time effects revisited: prolonged response latencies for sexually attractive targets under restricted task conditions.

@article{Imhoff2010ViewingTE,
  title={Viewing time effects revisited: prolonged response latencies for sexually attractive targets under restricted task conditions.},
  author={Roland Imhoff and Alexander F. Schmidt and Uta Nordsiek and Charlotte Luzar and Andrew W. Young and Rainer Banse},
  journal={Archives of sexual behavior},
  year={2010},
  volume={39 6},
  pages={1275-88}
}
Sexually attractive stimuli are watched longer than unattractive stimuli. The processes underlying this robust and reliable viewing time effect are presently not well understood. In the present research comprising four experiments (total N = 250), four classes of potential explanations are proposed and the derived implications were experimentally tested. Contrary to explanations based on either deliberate delay or attentional adhesion to sexually attractive stimuli, prolonged response latencies… CONTINUE READING

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