Viewers' Perception towards Advertisements on TV Media as a Promotional Strategy in the Current Marketing Scenario

@inproceedings{Pongiannan2011ViewersPT,
  title={Viewers' Perception towards Advertisements on TV Media as a Promotional Strategy in the Current Marketing Scenario},
  author={K. Pongiannan},
  year={2011}
}
The present World revolves around the revolution of Information Technology. Economy is liberalized and industries are globalized. Regional marketing has been converted into global marketing. Because of these trends, it is the marketing which is affected to a very great extent. To overcome this challenge, many firms adapt several strategies to maintain their existence in the market. Among the several strategies, use of mass communication tools such as advertising, publicity, sales promotion and… CONTINUE READING