Viewer preference for TV stations and programmes: a pilot study.

Abstract

This article examines viewer preference for 2 TV stations in Nigeria, ABS/TV and NTA, with the aim of determining the more preferred of the 2, determining their program ratings, determining the viewers' assessment of the TV stations on selected attributes, and finding out the influence of their presenters on program preference. The study utilized the field… (More)

Topics

Figures and Tables

Sorry, we couldn't extract any figures or tables for this paper.

Slides referencing similar topics