Viewer Engagement in Movie Trailers and Box Office Revenue

  title={Viewer Engagement in Movie Trailers and Box Office Revenue},
  author={Sehwan Oh and JoongHo Ahn and Hyunmi Baek},
  journal={2015 48th Hawaii International Conference on System Sciences},
  • Sehwan Oh, JoongHo Ahn, Hyunmi Baek
  • Published 2015
  • Business, Computer Science
  • 2015 48th Hawaii International Conference on System Sciences
  • As video consumption on social media becomes a major part of consumer activities, film marketers recognize that movie trailers on video-sharing social media can play an important role in raising potential audience's attention and interest. [...] Key Result From December, 2013 to August, 2014, investigating view statistics of movie trailers on YouTube and data of box office revenue from, We find out that consumer engagement in a movie trailer is positively related with their activities of…Expand Abstract
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