Viewer Engagement in Movie Trailers and Box Office Revenue

@article{Oh2015ViewerEI,
  title={Viewer Engagement in Movie Trailers and Box Office Revenue},
  author={Sehwan Oh and JoongHo Ahn and Hyunmi Baek},
  journal={2015 48th Hawaii International Conference on System Sciences},
  year={2015},
  pages={1724-1732}
}
  • Sehwan Oh, JoongHo Ahn, Hyunmi Baek
  • Published 2015
  • Business, Computer Science
  • 2015 48th Hawaii International Conference on System Sciences
  • As video consumption on social media becomes a major part of consumer activities, film marketers recognize that movie trailers on video-sharing social media can play an important role in raising potential audience's attention and interest. [...] Key Result From December, 2013 to August, 2014, investigating view statistics of movie trailers on YouTube and data of box office revenue from Boxofficemojo.com, We find out that consumer engagement in a movie trailer is positively related with their activities of…Expand Abstract
    4 Citations

    Figures, Tables, and Topics from this paper.

    Explore Further: Topics Discussed in This Paper

    Social Media Mining: Prediction of Box Office Revenue
    • 13
    Predicting movie box-office revenues using deep neural networks
    • 16
    An inside look into the complexity of box-office revenue prediction in China
    • 9

    References

    SHOWING 1-10 OF 36 REFERENCES
    Word-of-Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
    • 1,865
    Exploring the value of online product reviews in forecasting sales: The case of motion pictures
    • 1,183
    • PDF
    Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
    • 107
    Customer engagement in a Facebook brand community
    • 560
    • PDF
    Do online reviews matter? - An empirical investigation of panel data
    • 1,351
    • PDF
    Understanding the impact of video quality on user engagement
    • 588
    • Highly Influential
    • PDF
    Television Audience Satisfaction: Antecedents and Consequences
    • 20
    Consumer engagement in a virtual brand community: An exploratory analysis
    • 1,515
    • PDF