Viewer Engagement in Movie Trailers and Box Office Revenue

@article{Oh2015ViewerEI,
  title={Viewer Engagement in Movie Trailers and Box Office Revenue},
  author={Sehwan Oh and JoongHo Ahn and Hyunmi Baek},
  journal={2015 48th Hawaii International Conference on System Sciences},
  year={2015},
  pages={1724-1732}
}
As video consumption on social media becomes a major part of consumer activities, film marketers recognize that movie trailers on video-sharing social media can play an important role in raising potential audience's attention and interest. Focusing on consumer engagement in movie trailers and subsequent activities of sharing trailers by consumers, we examine the impact of movie trailers on box office revenue. From December, 2013 to August, 2014, investigating view statistics of movie trailers… CONTINUE READING

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