Viewer Aggression and Homophily, Identification, and Parasocial Relationships With Television Characters

  title={Viewer Aggression and Homophily, Identification, and Parasocial Relationships With Television Characters},
  author={Keren Eyal and Alan M. Rubin},
  journal={Journal of Broadcasting \& Electronic Media},
  pages={77 - 98}
  • Keren EyalA. Rubin
  • Published 1 January 2003
  • Psychology
  • Journal of Broadcasting & Electronic Media
This study examined the antecedents of viewer relationships experienced with television characters. Based on social cognitive theory, we considered how trait aggression helped explain identification, hornophily, and parasocial interaction with aggressive characters. Two hundred nineteen participants completed questionnaires measuring trait aggression and relationships with one of eight characters. We content analyzed portrayals of these characters to determine their levels of aggression… 

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