Videology and the future of online video advertising

  title={Videology and the future of online video advertising},
  author={Tianning Huang and Jack G. Callaway and Brittany Oliver and Kristofer Peck and J. E. Gillen and Parker Bleam and William T. Scherer},
  journal={2014 Systems and Information Engineering Design Symposium (SIEDS)},
Videology is an online video ad serving company. For Videology, browser cookies are an important tool that allows them to gather information about users in order to better target advertisements to relevant consumers. However, Videology is concerned that increased disabling or deletion of cookies by internet users will adversely affect their ability to accurately identify user demographics and therefore hurt their business. We will investigate whether cookie deletion is a problem and seek an… 

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