Video study of physician selection: preferences in the face of diversity.

@article{Gerbert2003VideoSO,
  title={Video study of physician selection: preferences in the face of diversity.},
  author={Barbara Gerbert and Steven Malcolm Berg-Smith and Michelle Mancuso and Nona Caspers and Dale Danley and Karen E. Herzig and Richard Brand},
  journal={The Journal of family practice},
  year={2003},
  volume={52 7},
  pages={552-9}
}
OBJECTIVES To determine whether a diverse group of people would predominantly choose a white male physician regardless of group member's sex and ethnicity when given a choice among 6 actor-portrayed video doctors (males and females of Latino, European, and African descent) and whether further exposure would alter initial selections. STUDY DESIGN Participants selected a video doctor after viewing a brief introduction and again after viewing the delivery of a prevention message. POPULATION… CONTINUE READING

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