Victoria's Dirty Secret: How Sociocultural Norms Influence Adolescent Girls and Women

@article{Strahan2008VictoriasDS,
  title={Victoria's Dirty Secret: How Sociocultural Norms Influence Adolescent Girls and Women},
  author={Erin J. Strahan and Ad{\`e}le Lafrance and Anne E. Wilson and Nicole Ethier and Steven John Spencer and Mark P. Zanna},
  journal={Personality and Social Psychology Bulletin},
  year={2008},
  volume={34},
  pages={288 - 301}
}
The present studies tested whether the salience of sociocultural norms for ideal appearance leads women to base their self-worth more strongly on appearance, which in turn leads them to feel more concerned with others' perceptions and less satisfied with their bodies. Study 1 tested this model by manipulating the salience of the sociocultural norm among female university students. The model was supported. In Study 2 an intervention challenging the legitimacy of the sociocultural norm was… Expand
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The powerful role of cultural norms in determining social comparison processes and self-appraisals is discussed, which may contribute to women's body dissatisfaction. Expand
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