Vicarious Learning in New Product Introductions in the Early Years of a Converging Market

@article{Srinivasan2007VicariousLI,
  title={Vicarious Learning in New Product Introductions in the Early Years of a Converging Market},
  author={Raji Srinivasan and Pamela R. Haunschild and Rajdeep Grewal},
  journal={Management Science},
  year={2007},
  volume={53},
  pages={16-28}
}
T developments combine previously distinct technologies that result in converging markets. In converging markets, firms from different industries compete against each other, often for the first time. We propose that firms introducing new products in converging markets will learn vicariously from other firms in the market. Further, we propose that this learning will vary across the dual-technology frontier (DTF), where the high-technology frontier (HTF) and low-technology frontier (LTF) map onto… CONTINUE READING
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