Viability, Electability, and Candidate Choice in a Presidential Primary Election: A Test of Competing Models

@article{Abramowitz1989ViabilityEA,
  title={Viability, Electability, and Candidate Choice in a Presidential Primary Election: A Test of Competing Models},
  author={A. Abramowitz},
  journal={The Journal of Politics},
  year={1989},
  volume={51},
  pages={977 - 992}
}
  • A. Abramowitz
  • Published 1989
  • Political Science
  • The Journal of Politics
Using data from an exit poll, this paper tests three models of voter decision making in a presidential primary: a simple candidate preference model, a bandwagon model, and an expected utility model. For both Republican and white Democratic primary voters, the data support the expected utility model. In choosing a candidate for their party's nomination, Republican and Democratic primary voters weighed electability in addition to their general evaluations of the candidates. Opinions about… Expand
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