Vested Interest theory and disaster preparedness.

  title={Vested Interest theory and disaster preparedness.},
  author={Claude H. Miller and Bradley J. Adame and Scott D. Moore},
  volume={37 1},
Three studies were designed to extend a combination of vested interest theory (VI) and the extended parallel process model of fear appeals (EPPM) to provide formative research for creating more effective disaster preparedness social action campaigns. The aim was to develop an effective VI scale for assessing individual awareness and 'vestedness' relevant to disaster preparedness. Typical preparedness behaviours are discussed with emphasis on earthquakes and tornados in particular. Brief… CONTINUE READING
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