Vertical Information Sharing in Distribution Channels 1

  title={Vertical Information Sharing in Distribution Channels 1},
  author={Rakesh Niraj and Chakravarthi Narasimhan},
This paper examines the information-sharing behavior of firms in a distribution channel context. While information sharing among firms can occur in a horizontal (among competitors) or vertical (channel members) context, previous attempts at modeling information sharing has primarily been restricted to the horizontal context. For marketers, channel alliances are interesting in view of their growing popularity as witnessed by initiatives like ECR and category management. Such initiatives usually… CONTINUE READING
10 Citations
20 References
Similar Papers


Publications referenced by this paper.
Showing 1-10 of 20 references

Category Management: Positioning Your Organization to Win.

  • A. C. Nielsen
  • NTC Business Book. Chicago,
  • 1992
Highly Influential
5 Excerpts

Product-mix Information Markets." Marketing Science

  • G. Iyer, D. Soberman
  • "Managing Channel Profits." Marketing Science
  • 2000

Drowning in Data, Marketplace Management." Progressive Grocer

  • B. Ball
  • 1999
2 Excerpts

Getting to the Core." Progressive Grocer

  • T. Hennessy
  • 1999
2 Excerpts

Winning Sales and Market Share, One Store at a time.

  • S. Hill
  • 1999
3 Excerpts

Alliances with Opportunism: Sustainable Distribution Partnerships through Credible Threats and Credible Commitments.

  • G. S. Carpenter, A. T. Couohlan
  • 1998

How to Evaluate Category Captains?" Frozen Food Age

  • A. Food Age. Trypus
  • Vives, X. 1984. "Duopoly Information Equilibrium…
  • 1998
1 Excerpt

Trade promotion: Your Pyrrhic Victory." Food and Beverage

  • Saddle River, D. J. NJ Prentice Halt. Stuart
  • 1998

Similar Papers

Loading similar papers…