Vertical Information Sharing in Distribution Channels 1

@inproceedings{Niraj2002VerticalIS,
  title={Vertical Information Sharing in Distribution Channels 1},
  author={Rakesh Niraj and Chakravarthi Narasimhan},
  year={2002}
}
This paper examines the information-sharing behavior of firms in a distribution channel context. While information sharing among firms can occur in a horizontal (among competitors) or vertical (channel members) context, previous attempts at modeling information sharing has primarily been restricted to the horizontal context. For marketers, channel alliances are interesting in view of their growing popularity as witnessed by initiatives like ECR and category management. Such initiatives usually… CONTINUE READING
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