Veganism, Identity and the Quest for Authenticity

  title={Veganism, Identity and the Quest for Authenticity},
  author={Jessica Greenebaum},
  journal={Food, Culture \& Society},
  pages={129 - 144}
Abstract Identifying as a vegan is a public declaration of one's identity, morals and lifestyle. Veganism is more than a diet; it is a philosophy and ethic. However, not all vegans hold the same norms and values. The differences are often determined by the reasons why one chooses to become a vegan. Using Coffman's theory of impression management and the presentation of self, this qualitative study examines how sixteen self-defined ethical vegans negotiate contradictions in their ethics and… 
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