Values in Presidential Inaugural Addresses: A Test of Rokeach's Two-Factor Theory of Political Ideology

@article{Mahoney1984ValuesIP,
  title={Values in Presidential Inaugural Addresses: A Test of Rokeach's Two-Factor Theory of Political Ideology},
  author={J. Mahoney and C. L. Coogle and P. Banks},
  journal={Psychological Reports},
  year={1984},
  volume={55},
  pages={683 - 686}
}
Values expressed in the inaugural addresses of the presidents of the United States were hypothesized to reflect an underlying factor structure characterized by historical value citations of “Freedom” and “Equality,” identified by Rokeach in 1973 as relevant to major political ideologies. A positive emphasis on both values yields a socialistic perspective, while rejection of both values generates fascism. Capitalism endorses “freedom” but rejects “equality,” while an emphasis on “equality” to… Expand
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