Value of recruitment strategies used in a primary care practice-based trial.

@article{Ellis2007ValueOR,
  title={Value of recruitment strategies used in a primary care practice-based trial.},
  author={Shellie D Ellis and Alain G. Bertoni and Denise E. Bonds and Charles R Clinch and Aarthi Balasubramanyam and Caroline S. Blackwell and Haiying Chen and Michael P. Lischke and David C Goff},
  journal={Contemporary clinical trials},
  year={2007},
  volume={28 3},
  pages={258-67}
}
PURPOSE "Physicians-recruiting-physicians" is the preferred recruitment approach for practice-based research. However, yields are variable; and the approach can be costly and lead to biased, unrepresentative samples. We sought to explore the potential efficiency of alternative methods. METHODS We conducted a retrospective analysis of the yield and cost of 10 recruitment strategies used to recruit primary care practices to a randomized trial to improve cardiovascular disease risk factor… CONTINUE READING