Value innovation and how to successfully incubate “blue ocean” initiatives

@article{Leavy2018ValueIA,
  title={Value innovation and how to successfully incubate “blue ocean” initiatives},
  author={Brian Leavy},
  journal={Strategy \& Leadership},
  year={2018},
  volume={46},
  pages={10-20}
}
  • B. Leavy
  • Published 21 May 2018
  • Business
  • Strategy & Leadership
Purpose This masterclass examines the blue ocean value innovation process, how it works in practice and how it has evolved since the publication of Blue Ocean Strategy (2005) by W. Chan Kim and Renee Mauborgne as explored in their new book their new book Blue Ocean Shift (2017). Design/methodology/approach The main focus is the value innovation methodology that underlies blue ocean strategy. Findings Blue ocean strategy is a process of value… 

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