Value innovation and how to successfully incubate “blue ocean” initiatives

  title={Value innovation and how to successfully incubate “blue ocean” initiatives},
  author={Brian Leavy},
  journal={Strategy \& Leadership},
  • B. Leavy
  • Published 21 May 2018
  • Business
  • Strategy & Leadership
Purpose This masterclass examines the blue ocean value innovation process, how it works in practice and how it has evolved since the publication of Blue Ocean Strategy (2005) by W. Chan Kim and Renee Mauborgne as explored in their new book their new book Blue Ocean Shift (2017). Design/methodology/approach The main focus is the value innovation methodology that underlies blue ocean strategy. Findings Blue ocean strategy is a process of value… 

Figures from this paper

Adopting Blue Ocean Strategy To Break The Competition And Create Value Innovation:, Case Study Of Sun Circus Company

: This study attempts to highlight the “Blue Ocean Strategy” as one of the most important modern strategies capable of tackling the dangers of intense competition in the Red Oceans. Indeed, it has

Blue Ocean Strategy as a Framework for Business Innovation in China and Spain

The authors conducted summative content analysis on reported innovation initiatives indexed in the Web of Science for Spain and China from 2015 to 2019 to identify Blue Ocean Strategy dimensions and

Examining the Emergence and Evolution of Blue Ocean Strategy through the Lens of Management Fashion Theory

Blue Ocean Strategy (BOS) is a management concept which prescribes that organizations, rather than going head-to-head with competitors, try to create and exploit new market spaces, so-called blue


Many literatures acknowledge that the blue ocean strategy has influenced on competitive advantage, and subsequently the competitive advantage can predict firm performance. This study attempts to

Blue Ocean Strategy: A look from the literature

Although companies apply various strategies and management tools, spending time, energy, resources, to survive and compete for their position in the market, Michael Porter points us its generic

Situational and Mixed Business Strategy Analysis for Market Competitiveness: An Exploration in Context of Africa

The purpose of this study is to review various business strategy options and the experience of some of the companies out there who have managed to create a new market space in already declining and

Developing Value Innovation Strategy In The "Blue Ocean Shift" Framework At The Flat Glass Industry In Indonesia

Competition in the flat glass market in Indonesia since 2015 has been increasingly severe because much imported glass has entered Indonesia. The rapid rate of imported glass is due to two factors: 

The role of powerful business strategy on value innovation capabilities to improve marketing performance during the COVID-19 pandemic

Article history: Received May 5, 2020 Received in revised format June 8, 2020 Accepted August 12 2020 Available online August 29 2020 The study on marketing in terms of the creative economy as a

A paradigmatic model for shared value innovation management in the supply chain

The purpose of this paper is to propose a paradigmatic model for shared value innovation management in the supply chain. This research seeks to identify the causal conditions, strategies, contextual

Disruptive innovation in a dynamic environment: a winning strategy? An illustration through the analysis of the yoghurt industry in Algeria

  • Nawal Chemma
  • Business
    Journal of Innovation and Entrepreneurship
  • 2021
Disruptive strategies have only been studied in stable environments. To overcome this limitation, this article aims to show through an in-depth study of the main actors in the yoghurt industry in



Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

The fundamentals of market-creating strategy are studied, as well as the mind of a blue ocean strategist and humanness, confidence, and creative competence are examined.

Competitive Strategy: Techniques for Analyzing Industries & Competitors

Competitive Strategy: Techniques for Analyzing Industries & Competitors By Michael E Porter The Free Press, New York, 1980, Pages: 397, Price: $25.33 ISBN-10:0684841487; ISBN

The Innovator's Solution: Creating and Sustaining Successful Growth

What Is a Strategy

This chapter distils the “what”: what were the main messages of the 2003 ESS and how do these relate to the key points of the 2016 EUGS ? It dissects the EUGS analysing not simply the content, its

Assessing your strategic alternatives from both a market position and core competence perspective

The practice of strategic decision‐making has two major perspectives to help managers create and maintain competitive advantage in the face of a range of business challenges. One stresses market

Blue Ocean Shift. Graphic representations of the Blue Ocean Strategy Shift models can be viewed at the authors

  • 2017