Value for value-The dynamics of supplier value in collaborative new product development

@inproceedings{Smals2012ValueFV,
  title={Value for value-The dynamics of supplier value in collaborative new product development},
  author={Rapha{\"e}l G. M. Smals and Armand Smits},
  year={2012}
}
Suppliers are recognized as an important source of innovation. Research into supplier involvement in new product development has shown that benefits can potentially be reaped by customers. However, a relatively unexplored precondition is the willingness of suppliers to invest in their customers’ innovative efforts. In this exploratory, theory-extending research, we investigate the value that a supplier can experience from being involved in high tech firms’ new product development. We find that… CONTINUE READING

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