Value-Focused Thinking versus Alternative-Focused Thinking: Effects on Generation of Objectives.

@article{Len1999ValueFocusedTV,
  title={Value-Focused Thinking versus Alternative-Focused Thinking: Effects on Generation of Objectives.},
  author={Le{\'o}n},
  journal={Organizational behavior and human decision processes},
  year={1999},
  volume={80 3},
  pages={213-227}
}
  • León
  • Published 1999 in
    Organizational behavior and human decision…
Within the context of decision analysis, the aim of this work is to discover whether the structure of objectives generated with value-focused thinking (VFT) is different from the structure generated with alternative-focused thinking (AFT). In the first of two studies, two different groups of subjects created a structure of objectives for the same decision problem. Fourteen independent assessments were made for each group. After the terms used by the two groups, were standardized, it was found… CONTINUE READING

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