Value Creation of Mobile Services Through Presence: Designing Mobile Information and Entertainment Applications with Presence in Mind

@article{Lee2010ValueCO,
  title={Value Creation of Mobile Services Through Presence: Designing Mobile Information and Entertainment Applications with Presence in Mind},
  author={Kwan Min Lee and David Yates and Joseph Clark and Omar El Sawy},
  journal={PRESENCE: Teleoperators and Virtual Environments},
  year={2010},
  volume={19},
  pages={265-279}
}
The inherent challenges and opportunities of mobile services design have recently led designers to embrace the theory of presence, as evidenced by recent white papers. However, our research finds that presence is a much richer theoretical construct than these studies suggest. Building on this viewpoint and drawing on prior communication research, we more fully explore the application of three types of presencephysical presence, social presence, and self-presenceto mobile services design and to… CONTINUE READING