• Business
  • Published 2018

Value Creation in Strategic Partnerships in the Sports Sponsorship Industry : A study of how sport organizations work to create and maintain value for themselves and their partners in sponsorship alliances

@inproceedings{Larsjrs2018ValueCI,
  title={Value Creation in Strategic Partnerships in the Sports Sponsorship Industry : A study of how sport organizations work to create and maintain value for themselves and their partners in sponsorship alliances},
  author={Kajsa Larsj{\"o}rs and Eric Nyblom Pettersson},
  year={2018}
}
Background – The sports industry is one of the world’s largest and fastest growing business sectors.For its financing, sponsorship has come to play an increasingly important role. Sports sponsorshi ...