• Computer Science
  • Published 2018

Value Co-creation Ontology—A Service-dominant Logic Perspective

@inproceedings{Blaschke2018ValueCO,
  title={Value Co-creation Ontology—A Service-dominant Logic Perspective},
  author={Michael Blaschke and Kazem Haki and Stephan Aier and Robert Winter},
  year={2018}
}
Marketing research apprises scholars in different disciplines of a paradigmatic reorientation from a traditional goods-dominant (G-D) to a service-dominant (S-D) logic. S-D logic re-conceptualizes the notion of economic exchange. The cornerstone of this reorientation is the concept of value co-creation—a collaborative process of reciprocal value creation among various actors. Owing to S-D logic’s significance, information systems (IS) research discusses its prospective implications on core… CONTINUE READING

Figures, Tables, and Topics from this paper.

Citations

Publications citing this paper.
SHOWING 1-2 OF 2 CITATIONS

VIVA: A VIsual Language to Design VAlue Co-Creation

VIEW 4 EXCERPTS
CITES METHODS & BACKGROUND
HIGHLY INFLUENCED

References

Publications referenced by this paper.