Value-Added Service of Trade Fair Organizer: An Evidence from Concurrent Events in China International Industry Fair (CIIF)


Abstract-Research into the value-added service of trade fair organizer is scarce, and analyzing the success of brand fair CIIF from a perspective of concurrent event has seldom been undertaken. The paper examines the concurrent events of CIIF in recent five years from 2006-2010. The result suggests that concurrent event planning is the unique service… (More)


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