Validity and Reliability Tests in Case Study Research: a Literature Review With``hands-on'' Applications for Each Research Phase

Abstract

Introduction Research in management and marketing traditionally has been based on positivist science, quantitatively oriented, along a linear deductive path. However, the position is changing for management and marketing research which``seems implicitly to assume a realist perspective'' (Hunt, 1990, p. 8), a perspective, which is arguably more practitioner… (More)

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