Valence method for formative evaluation of user experience

  title={Valence method for formative evaluation of user experience},
  author={Michael Burmester and Marcus Mast and Kilian J{\"a}ger and Hendrik Homans},
  booktitle={Conference on Designing Interactive Systems},
This paper describes a method for formative evaluation of the user experience based on the user experience model of Hassenzahl [11]. It captures positive and negative feelings during the exploration of an interactive product. In a subsequent retrospective interview phase users indicate for each instance of a positive or negative feeling the product design aspects inducing it. This phase further employs the laddering interview technique [24] to reveal the meaning of product design aspects to the… CONTINUE READING
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